Q: How can I create multilingual websites to attract international customers?
A: Tackling the world, are we? Good for you. Attracting foreign visitors to your website involves a fairly obvious formula: Speak the same language as your target market. According to research firm IDC, web users are four times more likely to purchase from a company that communicates in their language. Additionally, visitors to websites stay twice as long on sites that are in their native tongue, according to Forrester Research.